UX Intensive 2011 Chicago - Hosted by Adaptive Path

Chicago  |  October 24 - 27, 2011

**THIS EVENT IS SOLD OUT**

This four-day workshop series is for experienced professionals wanting to take their practice to the next level. We examine the key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Information Architecture and Interaction Design. Each workshop is led by Adaptive Path's team of experts. Get ready to roll up your sleeves and get to work.
 

"I learned a metric ton about strategy, research, and information architecture, and the final design session was the perfect mix of putting it all together." – Eli H., Google

WORKSHOP DESCRIPTIONS:

Day One - Strategy

The most stellar design will fail to succeed unless it supports an underlying business strategy. Yet a business strategy is nothing but a plan until it connects with compelling solutions that actually appeal to the target customer. Whether you're a manager or an enterprising practitioner, this workshop provides you with the tools you need to put your designs into business. And vice versa. 

Day Two - Research

To get through to your customers, you need to know exactly what makes them tick. And that means learning more than just the usual superficial characterizations. What do they want? Need? Crave? What are they really trying to do, and why? With the research frameworks and methods covered in this jam-packed workshop, you'll discover how to unearth deep, practical insights about the people you want to reach most. 

Day Three - Information Architecture

All the design strategy, user research and interaction design in the world isn't going to get customers to the information they need without a sound architecture to guide them. This lesson features an array of practical techniques to help you analyze, model and describe the content on your site. 

Day Four - Interaction Design

Once you've developed a strategy and completed your research, how do you make a product or service that both engages users and works well? It's up to you to transform the research data into an effective design, and then get that design built. In this session, you'll not only learn how to design for better interactions, you'll also learn how to become a better interaction designer. 

Please check out the FAQs below and contact us at apevents(at)adaptivepath(dot)com for more information about UX Intensive.

WHAT DOES A TYPICAL DAY AT UX INTENSIVE LOOK LIKE?

Here is an *example* schedule:

8:00–9:00 Registration + Coffee
9:00–9:45 What Is Design Strategy?
9:45–11:00 Focus: How to Generate Real Business Value
11:00–11:15 Break
11:15–12:30 Definition: What You Are (and Aren’t) Delivering
12:30–1:30 Lunch
1:30–2:30 Customer Value: Resonating with Customer Needs
2:30–2:45 Break
2:45–3:30 Scope: Realistically Reaching the Vision
3:30–4:30 Putting It All Together
4:30–5:00 Q&A

Each day typically ends by unwinding at a local watering hole to continue the great conversation, so plan an extra hour or two in your schedule if you can.  

WHAT ARE YOUR REFUND GUIDELINES?

We try to be as flexible as we can:
Sixty (60) days prior to the event you plan to attend, you may request a full refund.
Thirty (30) or more days prior to the event you plan to attend, you may request a 50% refund.
Less than thirty (30) days prior to an event, there are no refunds available.
You may always transfer your registration to another Adaptive Path workshop or conference within one (1) year of the date of cancellation, or assign another individual from your organization to go in your stead. Please contact us either way.

Please note that any refunds given will returned less the registration fee ($9.95) and the 2.4% fee PayPal charges for each registration.

WHAT DISCOUNTS DO YOU OFFER?

Groups
Want to bring your whole team? Great idea! If you can pull together 4 or more employees from the same company, we’ll let you in for less. Just let us know the number of folks you’d like to send.

Government Agencies
If you work for the any branch of the government (federal, state, or local), just contact us for a promotion code which will knock the price down by 25 percent. When you come to the event, show your government ID card or proof of employment on agency letterhead at registration to confirm your discount.

Students
If you’re a full-time student, we’ve got a discount for you, too. Contact us for a promotion code which will knock the price down by 25 percent. When you come to the event, show your student ID card at registration to confirm your discount.

WHAT ABOUT HOTEL?

Why not stay at the Renaissance Blackstone Chicago Hotel? For UX Intensive group rate of $249 click here, or call 1-866-508-0261 and ask for the Adaptive Path rate.